Our objective is to be the best in sectors; industrial care, maintenance, protection and general cleaning. This is not possible without developing new products with improved performance metrics; sustaining 100% customer satisfaction at the highest level; retaining a cadre of expertise sales personal both for active and after-sales services and paying always high respect to environmental values; last but not least; presenting the market large portfolio of products where the reliable usage is fostered. 

Our mission statement has two dimensions. We strive not only to be the business partner for the changing needs of our customers and our industry, but also to be the company of adding and creating values for its employees, its customers and its country both by sustainable sales and supply chain performance in line with world standards, and by developing environmentally/nature friendly products.

Another dimension of our mission statement is linked with becoming the Turkey’s leader producer of industrial-care products and of cleaning chemicals by keeping the high quality standards with sustaining our level of excellence in this industry with brilliance at the basics.