Our mission statement has two dimensions. We strive not only to be the business partner for the changing needs of our customers and our industry, but also to be the company of adding and creating values for its employees, its customers and its country both by sustainable sales and supply chain performance in line with world standards, and by developing environmentally/nature friendly products.

Another dimension of our mission statement is linked with becoming the Turkey’s leader producer of industrial-care products and of cleaning chemicals by keeping the high quality standards with sustaining our level of excellence in this industry with brilliance at the basics.